Art is a nuclear part of her work, the DNA in her professional path, as her individual, collective and cultural identity.
Luz's skills and experience make her a valuable asset to any team. She is a creative and innovative thinker with a strong attention to detail. She is also a highly skilled communicator and collaborator.
Luz is a graphic designer and illustrator with an extensive work experience in advertising agencies, as in private and public companies: SMID, MullenLowe Bolivia, Smart Soluciones, Grupo Alcos S.A., Pro Rural, Magri Turismo, Ecolodge La Estancia, the Vice Presidency of the Plurinational State of Bolivia, the Ministry of Education of Bolivia, among others.
Her focus is the identity development and advice for institutional image, brand usage, editorial design, design and digital production for social networks, promotional campaigns, packaging design, illustration and photography focused on design. With the professional objective that each brand identity is and should be authentic, memorable, disruptive, without forgetting their purpose.
She has participated in several national and international competitions winning the first place in the Creation of Franco - German Logo, capturing the corporate image of the brand for the cultural space, Aymara New Year Poster, classification and exhibition in the II Edition Crea Cartel Contest (Venezuela), classified and exhibited her poster in the Bienal Del Cartel Bolivia BICEBÉ in 2013, 2021 and 2023.